Reposition the company
When the story no longer carries the business, or the company has outgrown its category.
a story that carries · a category of one · seen by the right people
The problem: we are genuinely good at what we do, and the wrong people call. Or nobody calls.
The outcome: a position the right buyers recognize as theirs, and a story that carries it.
Six weeks.
First question: who calls you today, and who should?